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Security Belt Limited: Case for Strategic Marketing
(2010-08-12)
Communication Strategy
(2010-08-16)
Maruti Udyog Limited: International Marketing
(2010-08-16)
The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...
Cigarette Taxation in India
(2010-08-13)
Security Belt Limited
(2010-08-16)
The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ...
Marketing of Sickles
(2010-08-16)
Ashima Attires (A)
(2010-08-16)
The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ...
A-One Starch Products Limited (A)
(2010-08-17)
A-One Starch Products Limited established in the late thirties, member of a large business group, manufactures starch and its derivatives for many diverse industries, and is the acknowledged industry leader for its ...