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Now showing items 41-50 of 113
A-One Starch Products Limited (A)
(2010-08-17)
A-One Starch Products Limited established in the late thirties, member of a large business group, manufactures starch and its derivatives for many diverse industries, and is the acknowledged industry leader for its ...
A One Starch Products Limited (B): Marketing Planning for Liquid Glucose
(2010-08-17)
A-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of ...
Logic Modelling: A Note
(2010-08-18)
This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis ...
Britannia Khao World Cup Jao (B)
(2010-08-19)
Britannia Khao World Cup Jao (A)
(2010-08-19)
The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...
Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product
(2010-08-24)
This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication ...
Budget Marketing Inc.
(2010-08-24)