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Now showing items 11-20 of 49
A study on the impact of temporal framing of prices on quality perception
(Indian Institute of Management Ahmedabad, 2015)
Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands
(Indian Institute of Management Ahmedabad, 2013-08-21)
Cluster analysis of Himachal tomato
(2010-10-21)
A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It
contained 252 fruits. Each fruit was weighed and its axial dimension
measured. Data of all 252 fruits was then subjected to cluster analysis, using
weight ...
Developing a customer-focus approach to marketing of library and information service
(2002-10-19)
Philosophically, users are the central entity in all types of libraries. The
characteristics of the user body make up an essential and indeed central element
in the development of library services. In ways that are now ...
International marketing strategies in India: an application of mixed method investigation
(2005-10-27)
Internationalization drives and export orientation are prominent in the organizational strategies of
a number of leading Indian firms and multinationals located in India. This is a significant indicator
of the growing ...
CavinKare private limited: serving low income consumers
(2008-11-10)
This case was prepared by
Professor Anand Kumar
Jaiswal of the Indian Institute
of Management, Ahmedabad
and Professor Pingali
Venugopal of Xavier Labour
Relations Institute (XLRI),
Jamshedpur, as a basis for
classroom ...
Marketing I (MKT1) Term-end Exam (2016-17)
(Indian Institute of Management, Ahmedabad, 2016)
Marketing I (MKT1) Term-end Exam (2016-17)
Marketing (MKT-2) (Term 2) (2016-17)
(Indian Institute of Management, Ahmedabad, 2016)
Marketing (MKT-2) (Term 2) (2016-17)
Marketing in the world of Hi-Tech & Innovation (MMWHTI) (2014-15) (slot 7-8) (End-Term)
(Indian Institute of Management, Ahmedabad, 2014-08-22)
Marketing in the World of High-Tech and Innovation (MMWHTI) (2014-15) (Mid-Term)
(Indian Institute of Management, Ahmedabad, 2014)