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Now showing items 1-10 of 11
Grounded exploration of sales and distribution channel structures in thirteen industries in India
(2010-01-16)
Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is ...
Exploratory study of international marketing in India: Indian firms, multinationals and their competitiveness
(2010-04-03)
Indian firms are more international than ever before. Internationalization drives and export orientation are prominent in the organisational strategies of a number of leading Indian firms and multinationals located in ...
Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage
(2010-04-17)
The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ...
Marketing in Emerging Economies
(2010-07-09)
Marketing in Emerging Economies
(2010-07-09)
An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and empirical investigation leading to 3Rs framework
(2009-07-25)
The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ...
Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage
(2009-07-25)
The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ...
Using Qualitative and Quantitative Methods to Investigate Patterns in Marketing Channels and International Marketing Strategies
(2009-09-02)
Changed agenda and paradigms require marketing’s research methods and tools of enquiry to reflect fully the need to intensify theory-building programmes. We examine the evolution of the case research strategy in the context ...
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations
(2009-09-02)
Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government ...
The Unstoppable Journey: Transformation of Apollo Tyres Ltd.
(2010-09-13)
Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced ...