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Now showing items 11-19 of 19
Understanding coefficient alpha: assumptions and interpretations
(Indian Institute of Management Ahmedabad, 2016-04-04)
A procedure is developed for determining appropriate levels of scale reliability by examining coefficient alpha in conjunction with the standardized regression coefficient for each variable. Present study aims to examine ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
An examination of one dimension marginal distributions: selling and non-selling activities of a salesperson
(Indian Institute of Management Ahmedabad, 2016-04-05)
Past researchers have endeavored to examine and ascertain the time that salespeople spend engaged in core and non-core activities. In this study, the time spent by a salesperson on non-core activities is called vacation ...
Antecedents and consequences of product innovation: a meta-analytic review
(Indian Institute of Management Ahmedabad, 2016-04-05)
Building on the meta-analytic model suggested by Montoya‐Weiss et al., Journal of Product Innovation Management, 11(5), 397-417, (1994), this study proposes a framework for product innovation to identify what strategies ...
When fairness is not enough: impact of corporate ethical values on organizational citizenship behaviors and worker alienation
(Journal of Business Ethics, 2016)
Extant research indicates a positive and significant relationship between corporate ethical values and employees’ job performance. Furthermore, past studies have empirically demonstrated that perceived fairness moderates ...
Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events?
(IIM Ahmedabad, 2016-03)
Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales ...
A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US
(Indian Institute of Management Ahmedabad, 2016-05-09)
The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case ...
A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-05-09)
Swinging the mandate: developing and managing a winning campaign
(Penguin Random House, 2016)
'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent ...