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Now showing items 11-15 of 15
The myth of consumer sovereignty: an exploratory study
(Westburn Publishers Ltd, 2015)
This paper discusses the myth of consumer sovereignty (CS). In doing so, the paper examines how marketers impose further constraints on the already bounded rationality of consumers. The purpose of this paper is multifold: ...
Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry
(Inderscience Enterprises Ltd., 2015)
This paper explores perceptions of service quality in the small retail business context. Specifically, the study applies the extant SERVQUAL models (Parasuraman et al., 1988; Dabholkar et al., 1996) in a convenience store ...
Indian consumer style inventory and its role in predicting Indian mall patronage intention
(Inderscience Enterprises Ltd., 2015)
The emergence of organised retail formats like malls in India has metamorphosed the retail scenario and transformed the consumers' shopping patterns. Consumer style inventory (CSI) has been successfully adapted for ...
Managing emotions: emotional labor or emotional enrichment
(Indian Institute of Management Ahmedabad, 2015)
Concept of „emotional labor‟ has undergone many transformations since Hochschild (1983) described it. Researchers have broadened its scope by including emotion management by professionals in different roles, exploring its ...
Exploring antecedents of technology usage and stress
(Indian Institute of Management Ahmedabad, 2015)
The ubiquitous and pervasive use of ICT (Information communication technology) has transformed the contemporary workplace. ICT has enabled blurring of geographical boundaries leading to freedom from being restricted to the ...