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Now showing items 111-120 of 138
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indianjournals.com, 2014)
The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ...
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)
The effect of CRM stages along with brand images and values on sustainable corporate performance
(Inderscience Enterprises Ltd., 2014)
The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ...
Role of haptic touch in shopping
(Decision, 2013-05-05)
Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. However, there are very few studies in marketing which have ...
Role of gratitude and obligation in long term customer relationships
(Elsevier Ltd, 2016)
This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ...
Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation
(Sage Publications India Pvt. Ltd, 2016)
Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(International Journal of Management and Business Research, 2013)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related
brand and how their preference level changes with different firm donations, and how this activity leads to ...
Planet Health
(Prentice Hall, 2010-07-09)
Don't fight nature: yours and others
(2008-07-24)
The winter and fall seasons have lived upto their
nature. Retail Industry has seen the worst winter.
For the organised retailers this is the first real winter
after a very prolonged spring. I always wonder how
we try ...
Living in Bermuda triangle
(2008-07-24)
I
n my last article I had mentioned about the Indian retailers are passing through a Bermuda Triangle. It looks like they would have to
learn to live in this triangle for a long time, if the recent dip in the market is ...