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Now showing items 131-138 of 138
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)
The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(Indian Institute of Management, Ahmedabad, 2014)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ...
Online retailing paired with kirana – a formidable combination for emerging markets
(Indian Institute of Management , Ahmedabad, 2014)
The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the ...
BigBasket.Com: Redefining the Business Model
(Indian Institute of Management Ahmedabad, 2017-07-28)
BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ...
BigBasket.Com: Redefining the Business Model: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-07-28)
Parsana Health Centre: Nurturing a Healthy Lifestyle
(Indian Institute of Management Ahmedabad, 2017-12-07)
Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ...
Parsana Health Centre: Nurturing a Healthy Lifestyle: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-12-07)
Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation
(SAGE PUBLICATIONS LTD, 2016)
Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...