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Blue Star Packaged Air Conditioning Division
(2010-08-26)
Crossword: Research for Segmentation
(2010-08-26)
Dainik Jagran – Western Uttar Pradesh Assault
(2010-08-26)
The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such ...
Planet Health
(2010-08-26)
Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company ...
Rexroth Bosch (I) Ltd.
(2010-08-27)
Arcus: A Home and Building Store
(2010-08-30)
Prerna Stores: Stores Layout
(2010-08-30)
Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much ...
Muebles: The Home Building Store
(2010-09-01)
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...
Prerna Stores
(2010-09-01)
Crossword - Consumer Relationship Management
(2010-09-01)
Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ...