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Revisiting the concept and classification of distribution service outputs
(2010-07-27)
Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ...
Format choice of food and grocery retailers
(2010-04-03)
Format choice is recognized as a cognitive process. Like any other purchasing decision format choice also is an information processing behavior. A store is chosen based on the confidence that the customer has regarding the ...
Segmenting Shoppers on their Behaviour
(2010-06-04)
Managing Retailing
(2010-06-08)
Marketing in Emerging Economies
(2010-07-09)
Marketing in Emerging Economies
(2010-07-09)
Online Retailing in India
(Springer, 2010-07-10)
The Format Factors
(2010-07-24)
Indian QSR Industry – Opportunities and Strategies to Harness Them
(2013-11-25)
In a country with more than a billion people, opportunities in India are abound. This has led
to a rapid growth of the QSR industry. However, simultaneously, it has also created a
canvass that has many failures and ...