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Now showing items 11-19 of 19
Muebles: The Home Building Store
(2010-09-01)
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...
Prerna Stores
(2010-09-01)
Crossword - Consumer Relationship Management
(2010-09-01)
Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ...
Dainik Jagran - Jharkhand
(2010-09-01)
Dainik Jagran (A): Towards a New Direction
(2010-09-01)
Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
Divya Bhaskar
(2010-09-03)
Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely ...
Tangy-Launching A Non-Vegetarian Snack Food
(2010-09-08)
The case looks at the decision options present before a new entrepreneur with regard to the new concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, ...
Path to Purchase
(2011-05-09)
• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats?
• Do the AIDA or such models or purchase funnel still work?
• What are the implications ...
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...