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Now showing items 11-13 of 13
Brand Adoption by Retailers that Serve Customers at the Base of Pyramid
(Indian Institute of Management Ahmedabad, 2013)
Role of haptic touch in shopping
(Decision, 2013-05-05)
Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. However, there are very few studies in marketing which have ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(International Journal of Management and Business Research, 2013)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related
brand and how their preference level changes with different firm donations, and how this activity leads to ...