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Now showing items 1-10 of 19
Decision making process for bottom of the pyramid consumers: a case of FMCG products
(NMIMS Management Review, 2014)
The purpose of this paper is to examine the nature of
family purchase decision making at the Bottom of the
Pyramid (BOP) using a study of BOP consumers in
India. The primary objective is to identify the purchase
approach ...
Teaching social entrepreneurship: development through the juxtaposition of heart and head
(Indian Journal of Economics and Business, 2014)
Over the last two decades, we have witnessed the growing awareness of social entrepreneurship education especially in developing countries. The value of social entrepreneurship as a discipline is gaining grounds in today's ...
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Impact of Store atmospherics on customer behavior: influence of response moderators
(Serialspublications.com, 2014)
This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indianjournals.com, 2014)
The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ...
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)
The effect of CRM stages along with brand images and values on sustainable corporate performance
(Inderscience Enterprises Ltd., 2014)
The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ...