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Now showing items 11-19 of 19
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)
Elements of task definition shopping situations: a study in context of products high on haptic salience
(Indian Institute of Management , Ahmedabad, 2014)
Marketing literature has identified task definitions as one of the important situational influences. Task definition features of a situation include an intent or requirement to select, shop for, or obtain information about ...
Impact of store format on shopping involvement
(Indian Institute of Management , Ahmedabad, 2014)
Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
The role of government regulation in incubating social enterprises
(Indian Institute of Management , Ahmedabad, 2014)
Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set ...
Brand adoption by BOP retailers
(Indian Institute of Management , Ahmedabad, 2014)
Previous studies with regard to brand adoption by retailers have focussed on large retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands who sell to a very different ...
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
(Indian Institute of Management, Ahmedabad, 2014)
The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)
The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(Indian Institute of Management, Ahmedabad, 2014)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ...
Online retailing paired with kirana – a formidable combination for emerging markets
(Indian Institute of Management , Ahmedabad, 2014)
The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the ...