Search
Now showing items 21-28 of 28
Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)
When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ...
Influencer marketing & impact on business
(Indian Institute of Management Ahmedabad, 2023-08-08)
India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ...
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)
Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ...
Devising marketing strategies for consumer facing brands via social listening
(Indian Institute of Management Ahmedabad, 2022-03-21)
Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)
This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...
Feasibility study for virtual humanoid influencer based marketing
(Indian Institute of Management Ahmedabad, 2023-08-16)
Determination, estimation and enhancement of social media user engagement: a deep dive into sports marketing
(Indian Institute of Management Ahmedabad, 2024)
Enhancing user engagement on social media platforms such as Twitter is imperative for sports franchises, organizations and individual influencers because higher engagement correlates positively with better sponsorships. ...