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Relax, you can thrive without hustling too
(Mint, Ahmedabad, 2021-05-31)
Companies are putting employee well-being at the forefront, indicating hustling no longer be the preferred chioce in today's workplace
Understanding key engagement drivers for blockchain based voting
(Indian Institute of Management Ahmedabad, 2021-09-06)
Social media has seen a fast-growing adaption in the last one decade, driven by the increasing internet and smartphone penetration. Social Media has even become a source of information for many people, coming from accounts ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Influencers in social media marketing and future of the industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...
Viral marketing
(Indian Institute of Management Ahmedabad, 2021-08-07)
Brands are constantly getting on the viral trend bandwagon on various traditional and social media to
impact consumer behaviors. This would include but not be limited to moment marketing, meme
marketing, viral YouTube ...
Use of AI/ML methods on qualitative data to derive quantitative insights
(Indian Institute of Management Ahmedabad, 2021-09-07)
The rise of the internet based economy and social media usage has helped a brand or content
producer to get direct feedback from the user in the form of comments, likes or dislikes about
the functionality or the experience ...
The impact of social media on employee recruitment and selection
(Indian Institute of Management Ahmedabad, 2021-12-14)
Companies are not new to us and have been present since the 6th century. As the name suggests, companies are generally a group of people who come together to pursue a common goal. This goal can be economic profit, social ...
Artificial intelligence & privacy: prospects, opportunities & risks
(Indian Institute of Management Ahmedabad, 2021-12-14)
There are various laws and regulations governing matters relating to privacy like General Data Protection Regulation, California Consumer Privacy Act, acts enacted by various individual countries. However, the regulations ...
Temporal analysis of social media strategies by hotel chains in response to COVID lockdown
(Indian Institute of Management Ahmedabad, 2021-09-07)
This study analyzed the Twitter users' engagement/reaction to covid-19 and non-covid-19 related messages. The tweets of six different hotel chains have been analyzed during three time periods (pre-covid, covid, and ...
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)
During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ...