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Now showing items 11-20 of 45
Is It the Message or the Medium? Relational management during crisis through blogs, Facebook and corporate websites
(Sage, 2018)
This is a quasi-experimental study comparing three modes of communication during crisis to examine whether they lead to differences in perception of relational maintenance. Crisis communication by an airline company was ...
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
IIM-A students sign pleas, take social media route in show of support
(MINT, Ahmedabad, 2019-12-20)
Social media is a 'magic mirror'
(Times of India, 2020-11-23)
Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers
(Indian Institute of Management Ahmedabad, 2020)
Today, internet challenges are one of many fads and sensations that occur online. Because of their popularity and reach, brands and other interest groups gain awareness on the content they are promoting. This research was ...
Social media analytics for hiring
(Indian Institute of Management Ahmedabad, 2020)
The paper aims to do a literature review of the existing resources on social media hiring prevalent within organizations today. The paper realises the advantages and the challenges involved in the process. It further looks ...
Understanding key engagement drivers for blockchain based voting
(Indian Institute of Management Ahmedabad, 2021-09-06)
Social media has seen a fast-growing adaption in the last one decade, driven by the increasing internet and smartphone penetration. Social Media has even become a source of information for many people, coming from accounts ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Influencers in social media marketing and future of the industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...
Viral marketing
(Indian Institute of Management Ahmedabad, 2021-08-07)
Brands are constantly getting on the viral trend bandwagon on various traditional and social media to
impact consumer behaviors. This would include but not be limited to moment marketing, meme
marketing, viral YouTube ...