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Use of AI/ML methods on qualitative data to derive quantitative insights
(Indian Institute of Management Ahmedabad, 2021-09-07)
The rise of the internet based economy and social media usage has helped a brand or content
producer to get direct feedback from the user in the form of comments, likes or dislikes about
the functionality or the experience ...
The impact of social media on employee recruitment and selection
(Indian Institute of Management Ahmedabad, 2021-12-14)
Companies are not new to us and have been present since the 6th century. As the name suggests, companies are generally a group of people who come together to pursue a common goal. This goal can be economic profit, social ...
Artificial intelligence & privacy: prospects, opportunities & risks
(Indian Institute of Management Ahmedabad, 2021-12-14)
There are various laws and regulations governing matters relating to privacy like General Data Protection Regulation, California Consumer Privacy Act, acts enacted by various individual countries. However, the regulations ...
New Technology Innovations, Rise of Start-Ups and Design of Competitive Business Models
(Indian Institute of Management, Ahmedabad, 2016-12-09)
Business models are a current hot topic, and their design has become a key to achieving high performance of the companies big or small. New Technologies: Mobile Internet, IOT, Social media, Cloud, Algorithmic Governance, ...
One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage
(Wiley, 2022-11-27)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...
Towards dissemination, detection and combating misinformation on social media: a literature review
(Emerald, 2022-11-22)
Purpose
Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a comprehensive review of the emerging ...
Temporal analysis of social media strategies by hotel chains in response to COVID lockdown
(Indian Institute of Management Ahmedabad, 2021-09-07)
This study analyzed the Twitter users' engagement/reaction to covid-19 and non-covid-19 related messages. The tweets of six different hotel chains have been analyzed during three time periods (pre-covid, covid, and ...
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)
During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ...
Fake news detection
(Indian Institute of Management Ahmedabad, 2021-09-07)
Rumors are one of the oldest mass mediums in the world. Primarily writing and spreading false information over the internet, recently, they have emerged as a dangerous threat to governments, businesses, and citizens. In ...
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ...