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Now showing items 31-40 of 45
Using AI techniques to analyze relation between social media marketing and company revenue
(Indian Institute of Management Ahmedabad, 2021-12-14)
In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...
Business model design and analysis of market potential for short video sharing platforms
(Indian Institute of Management Ahmedabad, 2021-12-14)
After the humble beginnings of short video sharing platforms from platforms such as Dubsmash
and Tiktok, this sharing economy has grown tremendously with the addition of many new players
such as MX Takatak, Josh, Moj, ...
Polarised social media discourse during COVID-19 pandemic: evidence from YouTube
(Taylor & Francis, 2022-04-11)
The onset of the COVID-19 pandemic has attracted significant attention on social media platforms as these platforms provide users unparalleled access to ‘information’ from around the globe. In spite of demographic differences, ...
Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population
(Indian Institute of Management Ahmedabad, 2023-08-09)
Social Media has become an essential part of our lives today and with the onset of the pandemic in the past 2 years, the use of social media has grown exponentially. At present, there are more than 4.62 billion social media ...
Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)
When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ...
Influencer marketing & impact on business
(Indian Institute of Management Ahmedabad, 2023-08-08)
India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ...
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)
Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ...
Devising marketing strategies for consumer facing brands via social listening
(Indian Institute of Management Ahmedabad, 2022-03-21)
Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)
This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...