Search
Now showing items 41-45 of 45
Does centralization of online content regulation affect political hate speech in a country? A public choice perspective
(Elsevier, 2024-01-04)
This study primarily examines how the centralization of online content regulation increases political hate speech
in a country. It also explores the roles of the government’s social media surveillance and disinformation ...
Feasibility study for virtual humanoid influencer based marketing
(Indian Institute of Management Ahmedabad, 2023-08-16)
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
(Emerald Insight, 2024-01-23)
Social media influencers have become constant companions of a large audience of young
consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to
influencers for an individual’s ...
How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement
(Elsevier, 2024-03-08)
This study examines how the causal patterns of consumers’ engagement and experts’ external engagement are associated with their online evaluation of movies. To this end, this study identifies the interplay of two dimensions ...
Determination, estimation and enhancement of social media user engagement: a deep dive into sports marketing
(Indian Institute of Management Ahmedabad, 2024)
Enhancing user engagement on social media platforms such as Twitter is imperative for sports franchises, organizations and individual influencers because higher engagement correlates positively with better sponsorships. ...