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Now showing items 11-20 of 26
Talent and the Pioneering - Innovative Motive
(2010-06-25)
Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
Innovations @ Mumbai Transmission: Reliance Infrastructure Limited
(Indian Institute of Management Ahmedabad, 2013)
The case describes a variety of innovations developed by multiple teams in the Mumbai Transmission business of Reliance Infrastructure Limited when they faced a variety of resource constraints and regulatory changes. It ...
Proctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics
(Indian Institute of Management Ahmedabad, 2013)
This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated ...
Information technology and productivity in Indian manufacturing
(Sage Publications, 2013)
Bridging the creativity – innovation divide: an investigation of R&D professionals’ experiences from India
(Indian Institute of Management, Ahmedabad, 2014)
The present study presents a qualitative study of the process through which creative ideas are converted into new products. Based on a grounded-theoretic investigation of 52 interviews conducted with scientists working in ...
Relationships between leadership, motivation and employee-level innovation: evidence from India
(Personnel Review, 2020)
Integrating the behavioral theory of leadership, the componential theory of creativity and the self-determination theory (SDT), the study tests the relationships between leadership, work motivation (intrinsic motivation, ...