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The changing portrayal of children in Indian advertisements: a comparative study of the three decades
(Emerald, 2022-05-17)
Purpose – This study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the changes in the portrayal of the children, ...
Compliance and cooperation in global value chains: the effects of the better cotton initiative in Pakistan and India
(Elsevier, 2022-03)
The Better Cotton Imitative (BCI), the world's largest multi-stakeholder initiative (MSI) for sustainable cotton production, is a prime example of a hybrid “cooperation-compliance” model used by some MSIs to engage farmers ...
One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage
(Wiley, 2022-11-27)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...
One-click at a time: Empowering mothers for their adolescentchildren's educational expenditures through social media usage
(Wiley, 2022-11-19)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...