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Now showing items 41-50 of 153
Open innovation at different levels for higher climate risk resilience
(Indian Institute of Management Ahmedabad, 2016-03)
As climate variability is increasing, creating knowledge networks is becoming more and more important for bringing in, or leveraging the embedded resilience in the communities through cross-pollination of ideas, resources ...
Ownership structure and internationalization of Indian firms
(Indian Institute of Management Ahmedabad, 2016-03)
This paper examines the relationship between ownership structure and the firm internationalization, in a longitudinal sample of Indian firms. Drawing from principal-principal (PP) agency theory and the resource-based view ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
Simulation of expected value method in project risk management in two different construction projects
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we discuss the application of the expected value method of risk management. In the expected value method, there are two possible state of activity - as planned and risky. In a risky state, an activity will ...
Inclusive fresh food retail chains in India: a case study from Punjab
(Springer, 2016)
Linking primary producers with global and national markets through fresh food retail chains has been identified as one of the emerging agricultural marketing practices in India to improve the livelihoods of small producers. ...
Discourse and perspectives on muslims in India: has the Sachar committee report made a difference?
(Melbourne University Press, 2016)
Inclusive food value chains in India: evidence and drivers
(Academic Foundation, 2016)
Use of social media in crisis communication
(Sage, 2016-06)