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Leadership’s role in reputation
(Sage, 2016-06)
Executive leadership
(Sage, 2016-06)
Strategic alignment
(Sage, 2016-06)
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
Nestle entangled! Braving the Maggi Noodle Crisis in India
(2016-06-15)
The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium ...
Nestle entangled! Braving the Maggi Noodle Crisis in India: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-06-15)
Management Communication: Trends and Strategies
(2010-06-08)
Digital Activism: NGOs leveraging social media to influence/challenge Corporate Social Responsibility
(Routledge, 2018)
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; ...
ITC Limited’s Dairy Development Initiative: Corporate Social Responsibility or Shared Value
(Indian Institute of Management, Ahmedabad, 2013)