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Now showing items 131-140 of 140
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...
Retail Branding: Battles and War in the Indian Petroleum Industry
(2010-09-02)
The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum ...
Comfort in Steam
(2010-08-17)
The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...
Sohan Pan House
(2010-07-28)
Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This ...
Dead capital and marketing
(2007-07-23)
Look the vendor sponsored my party
(2005-07-20)
The role of marketing in the organization
(2007-07-23)
How marketing of films makes duds profitable
(2007-07-23)
Taking an Indian brand to the world
(2007-07-23)
Consumer marketing with cricket
(2007-07-23)