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Place of Origin Effects in Service Quality Perceptions among Indian Consumers
(2011-05-09)
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...
Measuring the efficacy of marketing spends
(2002-07-19)
Taming the Corporate Despots
(2010-07-20)
Portal on Management Literature on Marketing
(2010-06-07)
WTO and agricultural marketing
(2001-10-19)
Beliefs that Took a Beating
(2010-07-21)
Family and store choice
(2006-11-01)