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Now showing items 9411-9420 of 9491
Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decision
(Wiley, 2023-12-19)
The present research delves into the concept of celebrity co‐creation from the consumer behavior perspective. It explores the impact of the degree of a celebrity's involvement with a brand (celebrity as an endorser vs. ...
Impact of TMT structural power asymmetry on family firm internationalization
(Elsevier, 2023-04-01)
We examine the impact of the top management team’s (TMT) structural power asymmetry on a family firm’s
degree of internationalization. Structural power is the administrative power drawn from formal positions and is
different ...
Agility and the transition from uncertainty to recovery: the Indian IT industry and COVID-19
(Elgar Online, 2023-07-01)
This paper reports a study of how the Indian IT industry navigated the COVID-19 pandemic. Agility emerged as the crucial determining factor aiding the industry’s successful survival. IT organisations’ agility, facilitated ...
An analysis of the dual burden of childhood stunting and wasting in Myanmar: a copula geoadditive modelling approach
(Cambridge University Press, 2024-01-19)
Objective: To analyze the spatial variation and risk factors of the dual burden of childhood
stunting and wasting in Myanmar.
Design: Analysis was carried out on nationally representative data obtained from the Myanmar ...
Have a Nice Flight! Understanding the Interplay Between Topics and Emotions in Reviews of Luxury Airlines in the Pre- and Post-Covid-19 Periods
(Springer, 2024-01-25)
Few studies assessed the impact of Covid-19 on the aviation industry from the passengers’ perspective. This study examined how airline passengers’ emotions (positive and negative) and sub-emotions (joy, trust, surprise, ...
Circular value creation through environmental entrepreneurship initiatives: A case-based exploration
(Wiley, 2024-01-12)
The present study builds on the domain of circular economy and its subdomain circu-lar value creation to explore the entrepreneurial process of a small business in India.It aims to find how circular entrepreneurship as a ...
Digital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Confgurational Perspective
(Springer, 2024-01-20)
This study examines how different digital strategies influence agility in managing customer demand. We test the effects of digital strategies on three types of digitally-enabled demand management agility–adaptive, resilient, ...
Does centralization of online content regulation affect political hate speech in a country? A public choice perspective
(Elsevier, 2024-01-04)
This study primarily examines how the centralization of online content regulation increases political hate speech
in a country. It also explores the roles of the government’s social media surveillance and disinformation ...
Proprietary algorithmic traders and liquidity supply during the pandemic
(Elsevier, 2024-01-25)
This study documents the liquidity-supplying behavior of proprietary algorithmic traders during
the abrupt and sustained market decline caused by the COVID-19 outbreak. The findings
suggest that these endogenous liquidity ...
Examining the relationships between instructional leadership, teacher self-efficacy and job satisfaction: a study of primary schools in India
(Emerald Insight, 2024-01-22)
Purpose
Building on the social cognitive theory, a mediation model was examined to understand the role of teacher self-efficacy as the underlying mechanism for the relationship between instructional leadership and teacher ...