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Media selection models directions for future research
(2010-03-21)
The work done in media selection both in India and abroad is reviewed. Two approaches that can be adopted immediately for media selection so as to maximise response are discussed and the results of empirical work using the ...
How fairly is the fair - sex treated an agenda for resrarch on managerial women in a male dominatied organization
(2010-03-13)
Though Indian women have been joining managerial ranks in growing numbers, little research has been conducted to investigate their problems in the male-dominated world of work. Based on a review of literature, this paper ...
From campus to community building: changing perspectives and programmes of development agencies
(2010-03-13)
The perspective of development of many non-governmental development agencies underwent a change in the 1970s. Consequently, there was a shift in their focus, a way from themselves to the communities they were assisting. ...
Utilising the rural educated as change agents
(2010-03-13)
The use of television and more recently of space communication has become an integral part of rural development programmes. If this medium can effectively communicate the many messages that are essential for rural education. ...
Corporate investment in 1976: a forecast
(2010-03-13)
The study entailed an analysis of all the projects sanctioned by the all India term lending institutions. Capital expenditures incurred on all projects sanctioned by these institutions during 1974 amounted to Rs.681 crores. ...
Autonomy of public sector enterprises
(2010-03-14)
Marketing, yes, creative marketing of special bearer bonds
(2010-03-14)
The paper examines the marketing tasks involved in case full potential of the special bearer bonds which is being introduced by the Government of India to mop up undeclared money that is accumulated in the economy. The ...
Action research for micro level planning: a self appraisal
(2010-03-13)
This paper summarizes experience of an action-research project on district Project Planning in six drought prone regions in which both the authors were involved for 3 years (1977-78 - 1980-81). Major thrust of this effort ...
The PI style of management
(2010-03-13)
The pioneering innovation (PI) mode of management was identified from corporate policies data supplied by the top management of 75 Indian organizations. The paper presents the determinants and organizational consequences ...
Growth of Factor Inputs and Total Factor Productivity in Public Sector Enterprises in India
(2010-03-13)
This study makes an attempt to examine the trend in Total Factor Productivity in the public sector enterprises by estimating and analyzing the contributions made by major factor inputs to the growth rate of not product ...