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Now showing items 11-18 of 18
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
Malfunctioning of the public distribution systems: an empirical analysis.
(1991-09-29)
Public distribution system (PDS), which
acquired prominence in India during the
Second World War period, has evolved over
the years as a major policy instrument of the
government to ameliorate difficulties caused
by ...
An empirical analysis of different types of consumer promotions in Indian market
(2005-10-27)
An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price
offs, extra product offers, exchange offers, buy-more-and-save ...
Determinants of B2B salesperson’s performance: a review and synthesis of literature
(2010-01-15)
Review articles on B2B salespersons’ performance in the recent past have been limited. This paper seeks to provide a review, focusing on
the conceptualizations of the salespersons’ performance construct, and its determinants, ...
Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
(2010-05-03)
The purpose of this paper is to examine the role of “initial” store image in a new store.
Existing research affords limited explanation of how shopper trust in store is formed prior to store
visits and regarding the ...
A study of the evolution of nature and narration of brands in an emerging market
(Indian Institute of Management Ahmedabad, 2017-05-23)
Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ...
Brand specific associations and consumer involvement in the evaluation of brand extensions
(Indian Institute of Management Ahmedabad, 1998-12-01)
Research in the area of brand extensions has focused on the themes of simple affect transfer and category based affect transfer to explain attitude towards the extension. Subsequent research stresses the importance of ...
Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations
(1987)
In recent decades, governments have organized state owned enterprises to undertake trading and distribution of important commodities and products. Despite the social and economic importance of such organizations, research ...