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Now showing items 11-14 of 14
Effect of sexual illustrations on brand - product recall: an experimental study
(2010-03-29)
This research study has attempted to experimentally measure effect of sexual illustrations on brand - product recall. The study is an extension of the work done by M. Ste adman and M.W. Alexander and Ben Judd, Jr. Published ...
Organisational buying: supplier evaluation criteria for standard products
(2010-03-14)
The basic objective of the study was to understand the relative importance of various supplier attributes as perceived by purchase executives in India. The second objective of the study was to find out whether there were ...
Organizational buying: supplier evaluation criteria for standard products
(1981-04-20)
This paper studies organizational buying behaviour, a
responsibility shared by several functionaries including
the purchasing personnel. It measures the perceived
importance of various standard attributes for ...
Effect of sexual illustrations on brand - products recall
(1979-08-27)
Following trends in the western world, Indian marketers
have. of late. resorted to using sex appeal in advertisements.
This study was conducted to test a few hypotheses
relating to brand recall by broadening the concept
of ...