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Quantitative model of brand equity with application in decision making
(Indian Institute of Management Ahmedabad, 1994)
This independent project develops a compositional model of consumer based brand equity. The existing literature on the measurement of brand equity and various related dimensions of a brand like brand awareness, brand ...
Marketing strategy for packaged meals:With a view of All Seasons Foods Ltd, Bombay
(Indian Institute of Management Ahmedabad, 1988)
Standardization versus adaptation of marketing mix variables in international marketing
(Indian Institute of Management Ahmedabad, 1994)
Marketing library and information services: a study of periodical literature
(2009-04-29)
The study covers 125 articles on marketing of library and information services during the period 1980-2008 mainly covering literature published in India, literature published by Indian authors in foreign publications, and ...
Strategy for export of packaged tea to developed western markets with particular reference to the USA
(Indian Institute of Management Ahmedabad, 1990)
Study of marketing channels in some consumer durable industries
(Indian Institute of Management Ahmedabad, 1990)
International marketing of the royal orient express
(Indian Institute of Management Ahmedabad, 1998)
Development of dynamic capabilities in international joint ventures: an investigation within the context of insurance industry of an emerging economy
(2014)
The study of international joint ventures (IJV) has been dominated by the focus on partner interactions as the underlying theoretical construct. It is argued that a less studied but relevant lens is that of development of ...
Father-son relationship dynamics and individual performance: A study of the marwari family business
(Indian Institute of Management Ahmedabad, 2017)
Family businesses with their overlapping systems of business, ownership and family (Gersick, Davis, Hampton, & Lansberg, 1997) represent a distinctive class of organizations encompassing the economic landscape of nations. ...
Contradictions between identity and image of an organization: Exploring responses in new entrepreneurial ventures
(Indian Institute of Management Ahmedabad, 2017)
Organizational identity, defined as members’ constructions about who we are as an organization (Gioia & Patvardhan, 2012), is considered as the core of organizational cognition and action. However, the understanding of ...