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Moonlighting practices & its implications in HR
(Indian Institute of Management Ahmedabad, 2022)
Before diving deep into the motivation leading to moonlighting, lets discuss the theoretical foundation of relationship between employers and employee, which subsequently answers the need/motivation for Moonlighting. 1. ...
The pedagogical and curriculum changes to identify student personas at an young age and bridge the gap between education and employability
(Indian Institute of Management Ahmedabad, 2022)
Poor career decision making among school children negatively impacts the nation’s economy, workforce and social mobility. 1. Economic impact: If students choose careers that don't align with their skills, interests, or the ...
Understanding employee’s response to company's sustainability initiatives
(Indian Institute of Management Ahmedabad, 2022)
Corporate investments in environmental sustainability have increased greatly in recent years due to increased pressure from regulators, consumers, and investors. As a key stakeholder of business, the employees’ attitude ...
Conversational marketing in LimeChat
(Indian Institute of Management Ahmedabad, 2022)
In 2021, the revenue generated from the sales of platforms, installation, development, support, and maintenance of chatbots was $3.8bn with the retail segment holding the highest share of 27%. By 2027, the market is expected ...
Privacy in the age of Metaverse
(Indian Institute of Management Ahmedabad, 2022)
The current iteration of the internet enables us to communicate with people and view content from around the world. It is more two-dimensional and unidirectional in nature with the exception of messaging and video conferencing. ...
People issues in startups – founders’ perspective
(Indian Institute of Management Ahmedabad, 2022)
The last decade has seen a significant growth in startups globally, driven by a combination of factors such as technological advancements, access to funding, and a growing entrepreneurial culture. The rapid advancement of ...
Managing high performing bullies at workplace
(Indian Institute of Management Ahmedabad, 2022)
Workplace bullying is any repeated, intentional behaviour directed at an employee that is intended to intimidate, degrade, offend, or undermine their performance. It can take many forms, including physical abuse, verbal ...
To understand female intimate care market and gauge the level of awareness to suggest GTM
(Indian Institute of Management Ahmedabad, 2022)
The report is to understand the female intimate hygiene market and gauge the current gaps in awareness regarding such products. The motivation behind this is the failure of recent products in the industry and increasing ...
Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements
(Indian Institute of Management Ahmedabad, 2022)
In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ...
Developing a strategy for fundraising for an emerging venture capital fund
(Indian Institute of Management Ahmedabad, 2022)
Venture Capital is a form of private equity investing that is provided to early-stage companies and small business that exhibit long term growth potential in the form of patient financial capital, technical or managerial ...