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Now showing items 1-10 of 56
What's the Indian Business School's Value, Really?
(2010-07-22)
Building Customer Trust
(2010-07-22)
Create Long Term Value in Offshoring
(2010-07-22)
The Science of Marketing
(2010-07-22)
Adapt and Thrive
(2010-07-23)
International Outsourcing Hurdles in Value-added Services
(2009-07-29)
Purpose: International Outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors ...
Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma
(2010-08-18)
The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized ...
Logic Modelling: A Note
(2010-08-18)
This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis ...
Blaze Department Stores
(2010-08-18)
This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to ...
Mid West Retail Consumer Finance Services (A)
(2010-08-18)
This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit ...