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Strengthen the Bottom of the Pyramid
(2010-07-22)
Fortune at the Bottom of the Pyramid: An Alternate Perspective
(2009-08-03)
The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business. Cognizant of the overwhelming attention BOP has attracted and its potential impact on the billions of the poor and on managerial practices, ...
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model
(2009-08-07)
Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been ...
CavinKare Private Limited
(2010-08-31)
CavinKare Private Limited (B): Entry into Soaps and Detergents Market
(2010-09-02)
CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief ...
CavinKare Private Limited: Serving Low Income Consumers
(2010-09-02)
CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ...
Dettol: Managing Brand Extensions
(2010-09-02)
This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ...
CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
(2010-09-02)
CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ...
Barista Coffee Company Limited
(2010-09-02)
Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors ...