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Now showing items 1-10 of 18
Marketing Ahmedabad: A Realty Check
(2010-07-22)
Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions
(2009-08-03)
The objective of this study is to examine the role of store image in influencing shopper trust and patronage intentions when 1) the store has never been visited and 2) the store has been visited. This study also identifies ...
‘The Value-Congruity Relationship Model’
(2009-08-21)
Marketers have always aimed at improving quality of relationship with consumers. Recent efforts exploring into brand-consumer relationships indicates that individuals use the interpersonal relationship elements to forge ...
Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour
(2009-08-21)
This theoretical paper develops a series of models applying social identify theory to the retail content. The shopper is conceived of as an 'actor' whose self-image and related identities impact store image perceptions. ...
A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers
(2009-08-21)
Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. ...
Hedonism and Culture: Impact on Shopper Behaviour
(2009-08-21)
Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The experiential view of shopping takes a far more holistic approach to the consumption process, right ...
Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India
(2009-09-02)
Service quality measures developed internationally are often accepted as adequate in India. This study evaluates the Retail Service Quality Scale (RSQS) developed in the U.S. and considered valid across a variety of formats ...
Impact of Performance and Expressiveness Value of Store Service Quality on the Mediating Role of Satisfaction
(2009-09-02)
This study explores the extent to which store service attributes having appeal for consumer self-image impacts store satisfaction and patronage intentions and discovers that this ‘expressiveness’ value has significant ...
GuruKool: A Unique Retail Frontline Training Initiative
(2010-09-08)
GuruKool was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006 as a unique training initiative for frontline sales personnel in the retail businesses of the Future Group. Unlike usual training ...