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New product introduction strategy in consumer products category in India
(2010-03-26)
The objective of this study is to obtain an insight into the nature of new product introduction strategies of Indian nature of new product introduction strategies of Indian organizations. Data on 237 product/brand launches ...
Marketing Management: A South Asian Perspective
(Pearson Education, 2010-06-08)
Some Thoughts on Marketing to EC
(2010-07-01)
Innovative Marketing Strategies -- Back to Basics
(2010-07-14)
Vision for Survival
(2010-07-14)
Good, Brand and Ugly
(Economic Times, 2017-01-10)
Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market
(2009-08-03)
Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue ...