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Cigarette and liquor advertising in India an exploratory study
(2010-03-24)
The study examined cigarette and liquor ads in the print media in the context of consumer behaviour and legal/ethical issues. Subjects were drawn from three distinct segments, the vulnerable segment comprising of boys from ...
Trends in sales promotion literature
(2010-07-27)
The objective of this study is to gain an insight into the trends of sales promotion literature published over 25 years. Data from 9 well-known foreign journals has been analyzed to provide a classification of framework, ...
Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market
(2009-08-03)
Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue ...
Britannia Khao World Cup Jao (B)
(2010-08-19)
Britannia Khao World Cup Jao (A)
(2010-08-19)
The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...
Dettol: Brand Extension Decisions
(2010-08-31)
TrustMe Bank
(2011-05-06)
TrustMe Bank. (Teaching Note)
(2011-05-06)