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Now showing items 1-10 of 37
Corporate Communication as a Strategic Tool to Enhance Reputation
(2008)
Studying the way a company sought to leverage its reputation to diversify into an area absolutely unrelated to its business.
The organic firm: managing by persuasion
(Monippally, M. M.(2012) "The organic firm: managing by persuasion" NHRD Network Journal, 2012-06-03)
Core Emballage Limited - Out of the Box
(2010-09-08)
Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed ...
Hard Knocks on a Software Company (Teaching Note)
(2010-09-03)
This case is about the way Pragati Software Private Limited, a small but profitable software training company set up in Mumbai by an alumnus of Indian Institute of Management Ahmedabad sent away half its employees in three ...
Lamb to the slaughterhouse?
(Vidwat: The Indian Journal of Management, 2009-11-10)
Core Emballage Limited: Out of the Box
(2011-05-09)
The Persuasive Manager
(2012-09-06)
"An Unnecessary Death."
(2012-09-12)