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Ethnography in marketing: Acceptance and relevance
(Indian Institute of Management, Ahmedabad, 2013)
In this study, we attempt to explore the acceptance and relevance of ethnography as a research method in marketing. We conduct a semiotics-led textual analysis of 15 leading mainstream academic journals in marketing for ...
Improvement in Economic Well-being: Does Inter-generational Occupational Mobility Matter?
(Indian Institute of Management, Ahmedabad, 2013)
This study makes use of the Indian Human Development Survey (IHDS) data to look at the effect of inter-generational occupational mobility in India on perceptions of improved economic well-being.
The study provides ...
Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers
(Routledge, 2016)
The use of influence strategies is an integral component of the salesperson's role, while selling to retailers. However, it remains a chronically under-researched area, particularly so in emerging markets, which are distinct ...
Interplay of religion and marketplace transactions
(Indian Institute of Management Ahmedabad, 2017)
Through an ethnographic study of an Indian marketplace, I examine how religion shapes marketplace transactions. In considering the impact of religion on marketplace transactions, I find that impression management through ...
Instrumentality and emotional attachment: a study of nomadic consumers' relationships with their possessions
(Association for Consumer Research, 2014)
An abstract of the research paper "Instrumentality and Emotional Attachment: A Study of Nomadic Consumers' Relationships With Their Possessions" by Rajesh Nanarpuzha, Piyush Sinha and Rohit Verman is presented.
Modelling situational factors in variety seeking behaviour: a conceptual approach
(Inderscience, 2016-08-21)
The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ...
Modeling situational factors in variety seeking behaviour: an extension of the lightning bolt model
(Indian Institute of Management Ahmedabad, 2013)
Variety seeking behavior and its corollary, purchase reinforcement have been looked at from diverse viewpoints in marketing literature. One specific viewpoint has involved looking at the effects of variety seeking behavior ...
A capability pathway to subjective economic well-being: looking beyond materialism
(Elsevier, 2021-01-24)
By integrating sociological factors, this study explores novel causal mechanisms to broaden the understanding of subjective economic well-being (SEWB). The results of a probit regression analysis of Indian Human Development ...