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PLC: State of the art review
(Indian Institute of Management Ahmedabad, 1984-11-01)
Two decates of discussion has still to clear the fog surrounding the validity of the PLC concept. This paper review available evidence, and attempts to identity some of the issues that PLC researchers need to address. ...
Expert Advertising Agency
(2010-07-27)
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...
Expert advertising agency
(1991-09-29)
The Advertising Industry in India
(2010-08-09)
Study of the compaign planning process in Indian and French advertising agencies
(1990)
The Main Objective if this research was to study and capture they campaign planning process as it occurs in advertising agencies. The study was carried out in the context of two countries, India and France. As part of the ...