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Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector
(2010-04-03)
This paper first attempts a brief synthesis of the existing literature on consumer respect to sales promotion and use of conjoint design in the study of consumer preferences. Based on insights developed through literature ...
Loyalty Programme Applications in Indian Service Industry
(2009-07-25)
Retaining all customers would not be a good idea for any business. In contrast, allowing the profitable customers to leave would be an even worse idea. Consequently the real solution rests in knowing the value of each ...
Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead
(2009-08-03)
Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term ...
Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India
(2009-09-04)
Inflationary trends in economy have led to increased media costs, forcing many companies to increased expenditure on sales promotion activities. It has been recognized that well-planned sales promotion activities have a ...
Incentive outlay rations in fast moving consumer goods sector in India
(2009-12-14)
This study examines the nature of schemes offered in the FMCG(fast moving consumer goods) category, to find out ratio of incentive and outlay (which the consumer is expected to make to avail sales promotion offers), explore ...
MMTC Limited: 1992 (B)
(2010-08-09)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...
MMTC Limited: 1992 (A)
(2010-08-09)
It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...
Maruti Udyog Limited
(2010-08-09)
Indus Valley Basmati Rice (A)
(2010-08-09)
Britannia Khao World Cup Jao (B)
(2010-08-19)