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Rashtra Deepika Limited
(2010-09-03)
Rashtra Deepika Limited, one of the oldest publishing houses in Kerala with strong church patronage is facing difficulties in all fronts. Its own ideological trappings are in a way standing as road blocks to growth. The ...
Effect of sales promotion on perception of brand equity
(Indian Institute of Management, Ahmedabad, 2001-03)
Sales promotions are the temporary short-term incentives targeted at the trade and / or end consumers. Sales promotions are designed to induce higher trial rate, to buy more quantity, prepone purchase or to buy more ...