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Getit: Managing the Salesforce in Changing Times
(Indian Institute of Management, Ahmedabad, 2014)
The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...
Safewithme Inc.
(Indian Institute of Management, Ahmedabad, 2014)
Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In ...
Private label brand choice dynamics: logit model involving demographic and psychographic variables
(South Asian Journal of Management, 2014)
Research on private label brands started with focus on explaining the choice of private label brands by simple demographics variables which later expanded into work on attitudinal and behavioral characteristics of customers. ...
Elements of task definition shopping situations: a study in context of products high on haptic salience
(Indian Institute of Management , Ahmedabad, 2014)
Marketing literature has identified task definitions as one of the important situational influences. Task definition features of a situation include an intent or requirement to select, shop for, or obtain information about ...
The role of government regulation in incubating social enterprises
(Indian Institute of Management , Ahmedabad, 2014)
Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set ...
The potential of mobile coupons: current status and future promises
(Indian Institute of Management, Ahmedabad, 2014)
Coupons continue to be one of the most favourite promotional tools for the marketers to influence, incentivize, and encourages customers towards trying the product. Mobile-coupon (m-coupon), an extension of the traditional ...
Online promotions: exploring the emerging opportunity in Indian market
(Indian Institute of Management , Ahmedabad, 2014)
Online promotion has been employed by e-marketers to influence the shoppers during online shopping. In recent years, it has emerged as one of the promising tool in marketer’s arsenal to sway potential customers in Indian ...