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Intolerant, if we don't tolerate intolerance?
(2016-02-23)
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...
Is marketing a science: Debate revisited
(Indian Institute of Management Ahmedabad, 2016-04-04)
In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, ...
Meta-analysis for online retail performance
(Indian Institute of Management Ahmedabad, 2016-04-05)
With continuous rise of business value and importance of online retail business (e-commerce), academic research has not been far behind to understand this recent market phenomenon. This has led to numerous studies exploring ...
An exploratory investigation of impact of perceived cannibalization on salesperson’s trust, commitment, job satisfaction, job performance and relational capital
(Indian Institute of Management Ahmedabad, 2016-04-05)
With the increasing ubiquity of the Internet, organizations are using the Internet channel to increase overall performance, consolidate existing markets, and expand into new markets. The literature, however, contends that ...
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer International Publishing, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...
Pricing for e-commerce in emerging economies
(Indian Institute of Management Ahmedabad, 2016-03)
With the increasing use of the internet and the subsequent greater avenues for information search, consumers have shifted from being mere “price takers” to “price determiners”, either explicitly or implicitly. Consumers ...
Marketing channels for e-commerce in emerging markets
(Indian Institute of Management Ahmedabad, 2016-03)
This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ...
E-commerce selling in an emerging economy context
(Indian Institute of Management Ahmedabad, 2016-03)
Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...
Is conspicuous consumption of business leaders justified and morally defensible?
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...