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What motivates members to transact on social C2C communities?: a theoretical explanation
(Journal of Consumer Marketing, 2020)
This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any ...
Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining
(Online Information Review, 2020-10-27)
Purpose
The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers.
Design/methodology/approach
The main objective ...
Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values
(SAGE Publications, 2021-04-21)
This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and ...