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Marketing Management: Cases and Concepts
(2010-04-22)
Case Study on V/J Services
(2010-05-12)
Some Thoughts on Marketing to EC
(2010-07-01)
Indian Products Limited
(Prentice Hall, 2010-07-09)
A-One Starch Products (A1)
(Prentice Hall, 2010-07-09)
Alembic Chemical Works
(2010-08-04)
Kalyan Pharma Ltd.
(2010-08-05)
This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. ...
MMTC Limited: 1992 (B)
(2010-08-09)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...