Now showing items 1-10 of 11
A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, ...
Hewlett Packard India
The case looks at the challenges being faced by HP India in the PC market. HP is facing severe pricing pressure from assemblers, dropping margin amongst and leakages from distributors and imminent entry by Dell. Manufacturing ...
Bangalore Integrated Systems and Solutions
Bangalore Integrated Systems and Solutions Pvt Ltd (B)
This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It ...
Infinite: Sales and Distribution of Mutual Funds
The case looks at the challenges of selling and distributing mutual funds in India. It describes mutual funds, the sales and distribution structure and raises managerial questions about the way forward for infinitive.
Bangalore Integrated Systems and Solutions Pvt Ltd (A)
Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product ...
The role of marketing in the organization
Dead capital and marketing
Taking an Indian brand to the world
How marketing of films makes duds profitable