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Evaluation of the impact of advertisement/promotion package of farm inputs division of Eid Parry (I) ltd
(Indian Institute of Management (Ahmedabad), 1989)
Formats for reply coupons in advertisements
(2010-03-13)
Reply coupons and inquires in advertisements are ways devised by advertisers to encourage readers to act quickly on the newly acquired information or desire. The paper presents a comprehensive list of formats that can be ...
Note: Advertising on the Internet
(2010-08-13)
Condemning tinda: Advertising at rock bottom
(DNA, 2019-01-14)
All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey
(Indian Institute of Management Ahmedabad, 2021)
This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ...
When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism
(Journal of Advertising, 2020-10-02)
This research theorizes and empirically investigates the concept of brand anthropomorphism in the context of tourist destinations, namely, destination anthropomorphism. First, we demonstrate that anthropomorphizing a ...
Understanding music in advertising and its effect on brand recall for FMCG
(Indian Institute of Management Ahmedabad, 2020)
▪ According to IPA Databank findings, ‘musical ad campaigns are 27 percent more likely to report large business effects than non-music campaigns.’
▪ A research report named “Strike a chord” involved working with neuroscience ...
Study on the effectiveness of different types of B2B advertising
(Indian Institute of Management Ahmedabad, 2020)
This paper tries to explore more on the use of social media as a marketing tool in the B2B segment. The extant gap in the theoretical and the empirical world increases the challenges in understanding the adoption of social ...
Exploring consumer behaviour on digital space related to ad fatigue and banner blindness
(Indian Institute of Management Ahmedabad, 2020)
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information, which can also be called ad blindness or banner noise. (Wikipedia, 2020) Banner ...