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Traction Tractors Limited *
(2010-07-26)
Provides an exercise in calculating the operating cycle concept in working capital management. It also brings out the relationship between the volume of sales and volume of working capital vis-?-vis the operating cycle length.
Yamanote India Limited
(2010-08-03)
The case of the scooter manufacturer Yamanote India Limited deals with a logistical decision that has arisen primarily from commercial realities. In this instance, it is the issue of the octroi tax that goods have to pay ...
Maruti Udyog Limited
(2010-08-09)
Bajaj Auto Limited
(2010-08-10)
The case details the evolution, in BAL, of computer application, since its inception. Very specific details related to kind of applications, hardware, software and the computerization policy of BAL are described.
Maruti Udyog Limited: International Marketing
(2010-08-16)
The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...
Scorpio from Mahindra: Brand and Product Development
(2010-08-28)
Scorpio from Mahindra: Responding to Market Changes
(2010-08-31)
Scorpio from Mahindra: Brand Positioning Decision
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response ...
Scorpio from Mahindra: Developing Brand
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...
Note from a Job Seeker
(2010-09-03)
Describes the experience of a middle manager in search of a job. The recruitment process, designed by a major automobile company and the offer handling process leaves a different perception on the job seeker.