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Now showing items 1-9 of 9
E-Promotion
(Indian Institute of Management Ahmedabad, 2006)
Digital marketing in food industry
(Indian Institute of Management Ahmedabad, 2020)
This paper aims to understand the different aspects of consumer behaviour that affect product purchase and attitude towards different food brands. We try to understand the consumer responses to different brands on social ...
Utilization of digital marketing in the FMCG sector
(Indian Institute of Management Ahmedabad, 2020)
New channels of communicating, selling and buying are implemented so rapidly, that it is hard to keep up with the speed. For individuals, it may be considered a problem but for companies, it is something to worry about. ...
Developing an extensive digital marketing strategy for retail business in the healthcare industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
With the advent of Covid-19, consumers avoided going out of home. But for safe & appropriate recommendations about one’s health, they needed access to the doctors. Hence many individual doctors as well as various online ...
Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools
(Indian Institute of Management Ahmedabad, 2021-09-07)
This project was done to understand the perception of consumers to consume frozen snacks and to explore the current digital marketing strategies being applied by companies in the frozen snacks industry. A literature survey ...
Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population
(Indian Institute of Management Ahmedabad, 2023-08-09)
Social Media has become an essential part of our lives today and with the onset of the pandemic in the past 2 years, the use of social media has grown exponentially. At present, there are more than 4.62 billion social media ...
Digital marketing adoption for B2B businesses: benefits and strategies
(Indian Institute of Management Ahmedabad, 2021-12-14)
Marketing communications in the last two decades have come a long way from the traditional forms of TV/Print/Radio Ads. Technologies have enabled better targeting of customers by marketing setups through the use of Digital ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...
Search Engine Optimization in digital marketing
(Indian Institute of Management Ahmedabad, 2023-08-16)
Buy Now Pay Later model has been under the scanner of RBI for quite some time now, and finally, last month, RBI took measures to regulate the BNPL services. To give an overview, BNPL is a short-term financing option that ...